The Honest Company

The Honest Company

The Honest Co. knows how important it is to have non-toxic household products, which is why it offers everything from diaper cream to shampoo—all made with ingredients you won’t hesitate using.

The History of The Honest Co.

When actress (and new mom) Jessica Alba couldn’t find baby products that met her standards, she partnered with friend and dad Christopher Gavigan to create The Honest Company. Both were committed to creating effective, eco-friendly, affordable, and convenient products for parents everywhere.

The Honest Co. Company Mission

Founder Jessica Alba has said, “I created The Honest Company because you shouldn’t have to choose between what works and what’s good for you.” To that end, the brand values safety and transparency, and develops many of its own formulas in an in-house lab. Honest also partners with a number of community organizations to help ensure more people have access to safe and effective options for their growing families.

Benefits of The Honest Co.

Trusting your family to The Honest Co. means you can count on a philosophy that focuses on protecting all babies, educating the public, and never compromising when it comes to ingredients.

• Protecting human health: The Honest Co. is extra selective when it comes to ingredients, and works to avoid potentially harmful chemicals.
• No compromise: The brand believes you shouldn’t have to choose between something that works and something that’s safe.
• Focus on the future: To help protect the planet, Honest Co. is always exploring new ways to use renewable resources like green chemistry, recycled materials, and plant-derived ingredients.
• Education: Since you have a right to know what’s in your products, Honest Co. is committed to helping you access information and education that makes it easier to choose what’s right for your family.